About LLOYD
As a child, Lloyd Polite Jr. fell in live with performing. As a student at the prestigious Atlanta-based DeKalb School of the Arts, it was clear he’d found his calling. After catching the attention of former Klymaxx-member-turned-talent-manager Joyce Irby at the tender age of ten and wetting his professional feet via a stint with the kiddy group N-Toon, the dynamic performer known to music fans today simply as Lloyd eventually signed with Irv Gotti’s The Inc. Records and has been nurturing a solid career ever since.
After making his major mark on the music scene in 2004 via “South Side,” the Top 20-placing love-struck anthem on which he collaborated with Ashanti, Lloyd released his debut disc of the same title. In the years that have followed, he’s proven himself as a legitimate industry player, generating hits like 2006’s chart-topping “You” and the infectious “Get It Shawty,” which saw Top two placement last year. The latter was spawned from his gold-selling sophomore disc, Street Love.
In June 2008, Lloyd returns with his third effort, Lessons In Love. The hard-driving lead single, “How We Do It” featuring Ludacris, a party track written by Lloyd and Wood Works and produced by Baby Boy & Superkidd, a group of promising up-and-comers based out of Inglewood, California. Lloyd says of the track, “It’s pretty much reppin’ where you’re from and having pride in your community.” The album sees Lloyd re-teaming J-Lack, the mastermind behind “Get It Shawty.” Eric Hudson, famed for Kanye West’s “Flashing Lights”, and with beat-men Jasper Cameron & Big Reese. Lloyd also enlisted some additional heat working with, Polow Da Don and the team of Tricky & Dream (“Umbrella” & “Bed”).
The level mix of club-bangers and ballads presented on Lessons In Love varies in subject matter, from physical lust to true love; Lloyd communicates with his strong fan base through terms they can relate to. He nods to the time-honored sport of girl-chasing on tracks like “Around the World” and acknowledges the realities of sexual activity on “Party All Over Your Body,” a seductive ballad dropped over a fast-moving drum bass resulting in an organic, mid-tempo gem. “Lose Control,” which features Nelly, dares ladies to let go of their inhibitions and embrace their wild sides, taunting, “I’m trying to find out how low can you go/Free your mind of doubt/Let love rule your soul/Take the time out so we can loose control….”
But at 22, Lloyd is ready to embrace maturity. Songs like “Lose Your Love” – which cunningly borrows the chorus from ‘80s rock band Outfield’s hit “Your Love” – and “Have My Baby” touches on genuine love and relationships.
